Choices Reproductive and Sexual Health Clinic

Together with Social Futures we created a targeted strategy aimed towards their audiences to meet specific KPIs, the primary goal included increasing cervical screening appointments, and our secondary goals included raising the clinic brand awareness in the area and the awareness of products they sell – if you haven’t heard of mooncups ladies you might want to that and check them out. We also wanted to communicate the health clinic as a safe and inclusive space where everyone is encouraged to visit and use their services.

We did this via a well planned social media content strategy, community engagement strategy, topped up with Facebook advertising. Sexual health is a sensitive subject to talk about but once we worked out the message they wanted to portray it made it easy. They wanted to take the stigma and shame out of having regular checkups and sexual health by utilising fun and engaging content.