We keep saying it but strategies and planning are the bones behind all marketing activities. If you have a good plan, or in this case digital marketing strategy, in place you are going to find the implementation process a lot more streamlined. 4DP consider ourselves a content marketing agency specialist and we recently created and implemented a digital marketing strategy for Choices Health Clinic.
About Choices Reproductive and Sexual Health Clinic
Social Futures is a not for profit organisation which provides mostly free services to the local community in the Northern Rivers. One of the services they provide is reproductive and sexual health clinic, Choices. Based in Lismore they provide free health services to the community.
How did we help
Together with Social Futures we created a targeted strategy aimed towards their audiences to meet specific KPIs, the primary goal included increasing cervical screening appointments, and our secondary goals included raising the clinic brand awareness in the area and the awareness of products they sell – if you haven’t heard of mooncups ladies you might want to that and check them out. We also wanted to communicate the health clinic as a safe and inclusive space where everyone is encouraged to visit and use their services.
We did this via a well planned social media content strategy, community engagement strategy, topped up with Facebook advertising. Sexual health is a sensitive subject to talk about but once we worked out the message they wanted to portray it made it easy. They wanted to take the stigma and shame out of having regular checkups and sexual health by utilising fun and engaging content.
Having a product with a clear target audience and style in mind makes the entire process easier from the very beginning. To get clear on what it is you are selling and who your customer is allows you to create a product to fit their needs. So getting clear on who you are and what you stand for makes way for clear communications from the outset.
The Wildlife Twins: Building a Nature-inspired Brand and Engaging Collateral
In the world of native wildlife demonstrations, The Wildlife Twins have emerged as a local powerhouse, captivating audiences with their educational and engaging showcases. When they approached our team for marketing assistance, we saw an incredible opportunity to help them create a brand that would resonate with both organizers and younger audiences. Through strategic business consulting, logo development, collateral design, and an invitation to a fundraising gala, we worked together to elevate their brand and make a lasting impact.
Goodster – Transforming Marketing Strategy for Sustainable Fashion
Goodster approached our team to develop a comprehensive marketing strategy that would elevate their brand presence, increase customer engagement, and drive sales. They sought guidance on how to effectively communicate their brand values, expand their reach, and connect with their target audience in a meaningful way.