About Frogleys Offshore
How did we help
We looked at the overall marketing strategy for the group of companies, revised financial goals and budget, and decided on the most effective channels for the respective brands to reach their target audience.
How Did We Become Fishing Marketers? No one in our team had ever been fishing! Luckily, we love these challenges — and Frogley’s has such a diverse portfolio of high quality brands, we knew it was important we got the branding on point. So, we immersed ourselves in the fishing world and attended “fishing school” with the Director, so we could differentiate each brand, and develop proper communication strategies.
We Educated Ourselves, Then the Tradies.. and Overhauled the Whole Marketing Approach
We learned that our main target market — the average “fisherman tradie”— was light hearted, opinionated, and loved having a beer with his mates on the weekend. So we spoke to them through memes and funny videos.
Across all brands, we developed a social media strategy and wrote new editorial calendars. Some of our posts went viral instantaneously. Our target market also loved freebies! We created weekly competitions across social media, gaining exceptional engagement results from audiences.
Frogley’s ambassador program was also due for a revamp. Their 38 sponsored anglers had no clear strategy and, therefore, the content across all channels was chaotic and inconsistent. Our new foundation and purpose was to increase brand awareness, but we also wanted to create a win/win strategy for our sponsored anglers, who attend tournaments all around the country, go on amazing fishing trips, and have a passion for sharing their knowledge with the public. Good content equalled more exposure for the ambassadors, and at the same time we made sure that the content reached the right people, at the right time, on the right channel.
We gave them the spotlight whilst also giving guidance on creating key content across social media posts, videos and blogs. We educated them on the importance of real-time marketing and of providing live content from fishing tournaments and events.
We also got down to the nitty and gritty, reviewing the annual marketing budget, and reallocated spending towards more effective advertising platforms. Our team of graphic designers worked creatively towards producing a variety of items like print magazines, merchandise, and social media designs.
Our marketing services included: Web, Social Media, Ambassador Program, PR, Graphic Design, Magazine, Video, Print, Clothing and Signage
We Can Bring Your Vision To Life
Want to know more about how we’ve helped organisations grow? Take a gander below.
Circulate Northern Rivers
Circulate Northern Rivers is an organisation designed to help local businesses in the Northern Rivers NSW understand and realise a circular economy. Circulate Northern Rivers aims to help eradicate waste by keeping resources and products in use for as long as possible. The longer materials and resources are in use; the more value is extracted from them.
Jai Ho Beer
From marketing strategy to brand refresh, HubSpot set up to website build, designing merchandise and packaging, and even influencer marketing! Jai Ho chose to work with 4DP because they knew we could do it all, and do it well.
Empowering Indigenous Communities: A Case Study on Web Design and Google Ads Grant for Namatjira Haven
Namatjira Haven Drug and Alcohol Healing Centre, an Aboriginal Community Controlled organisation, has been dedicated to providing residential and therapeutic support to Aboriginal men struggling with substance use disorders and related issues since 1979.
The Wildlife Twins: Building a Nature-inspired Brand and Engaging Collateral
In the world of native wildlife demonstrations, The Wildlife Twins have emerged as a local powerhouse, captivating audiences with their educational and engaging showcases. When they approached our team for marketing assistance, we saw an incredible opportunity to help them create a brand that would resonate with both organizers and younger audiences. Through strategic business consulting, logo development, collateral design, and an invitation to a fundraising gala, we worked together to elevate their brand and make a lasting impact.
Synergy Group
Synergy Group, a part of Challenge Tweed Inc, is a community based supported employment organisation that has been in operation since 1969. As a not for profit Australian Disability Enterprise, Synergy Group is dedicated to providing meaningful employment to those living with permanent disabilities. We love providing nonprofit marketing ideas for organisations like Synergy Group as they align perfectly with our values and core beliefs.
