With tens of thousands of followers on social media across all hospitals and the current Bondi Vet Dr. Alex Hynes on the Executive Board, AES has a loyal following and naturally great organic brand awareness. Video in particular has become extremely important to tell the stories the AES team experiences on a daily basis. A laser-sharp advertising and PR strategy helps to keep the brand exactly where it is supposed to be – on the top of consumer awareness.
Brand Trust & Reviews
Trust and reputation are the most important factors when people decide which hospital to call in an emergency. Brands that have secured a magnitude of trust are not only attracting more customers but also are being allowed to branch out and extend into new, seemingly-unrelated areas. Evolving the AES brand and the product range is therefore another key priority. Therefore, a special focus is on digital reviews and online reputation management.
Attracting the best vets and vet nurses in the market is an ambitious goal of the marketing strategy. It’s important to communicate how amazing the workplace is for new and old staff. With a customised digital experience combined with the the roll-out of a uni-ambassador program including events and internships, AES reaches the vets of tomorrow and attracts the best talent available.