The main findings
Creating Your Social Media Marketing Plan
We say this a lot – which I guess is why we consider ourselves strategy experts – creating a well thought out strategy before you begin any marketing campaign builds strong foundations and will definitely provide you with better ROI. Take the time to really build a strategy before you begin – this will allow you to see what may not work before you being and hone in on your goals and how to get there.
We developed a comprehensive clear social media marketing plan and strategy for B-Space around their KPI’s they needed to meet.
If you are looking at creating your own for profit or non-profit marketing strategy check out our strategy development toolkit here.
Defining Your Audience
The target audiences for B=Space were similar to the Clubhouse – Parents, Young People and Volunteers but in and around Ballina. We took a similar approach and created content for our audiences around the KPI’s and rotated it on Facebook and Instagram.
Tracking Your Results (and Following Up)
Tracking your results is essential. We always have an idea going into a campaign what will work but its always interesting to see what the numbers show. During this campaign we weren’t receiving nearly as many volunteer leads as we had hoped via our initial strategy plan so we veered off course slightly and tried Facebook lead ads which provided much more success. Don’t be afraid to change your strategy if something isn’t working – that’s why we track results!
What we learnt
Other than making changes to your original strategy can be essential at times, we discovered that really knowing who your audience is plays a much bigger part in a strategy than a lot of people think. You can put out the type of content you like but if it’s not what your audience want to engage with it’s not going to work. This is why monitoring your results regularly is so important and can let you know what you should be sharing more of or what doesn’t really work with your audience.
