by Sonja Ceri | May 29, 2019 | Marketing
The internet has clearly taken over the world, and its importance among individuals and businesses is increasing at a rapid speed. The internet in today’s world acts as a virtual place where interaction between potential buyers (individuals) and sellers (companies)... 
by Sonja Ceri | May 29, 2019 | Marketing
In today’s world, it has become imperative for businesses to focus on the enhancement of customer experience. A business who offers better customer experience gains a competitive advantage over its rivals and tends to grow more rapidly. Customer journey analysis is an... 
by Sonja Ceri | May 23, 2019 | Marketing
Building healthy relationships with customers is very important for a business to grow and survive in the long-run. If a customer trusts a brand then it is most likely that the customer is going to be loyal to that brand. The relationship between a business and a... 
by Sonja Ceri | May 17, 2019 | Marketing
Undoubtedly, LinkedIn is one of the most important platforms for sharing professional content – and hugely underutilised. Compared to other social media networks like Twitter, Facebook, and YouTube, LinkedIn has over 94% of B2B marketers distributing content... 
by Sonja Ceri | May 16, 2019 | Marketing
Several B2C financial firms have taken content marketing to new heights. However, in the B2B area, the financial firms have been a bit slower to invest their time and efforts into content-driven experiences. Although businesses that are willing to adopt new B2B...
