Active Campaign Starts New Predictive Recipes Functionality

Active Campaign is offering predictive recipes now.

Marketplace has crossed the 500 recipe mark and customers have leveraged over 1.5 million total recipes to date.

ActiveCampaign is the leader in automating customer experience and have customers leveraging more than 1.5 million total recipes and 500 automation recipe milestones in their marketplace together with Predictive Recipes.

With Active Campaign’s 120,000 customer database, customers were able to receive recipe recommendations based on intelligence by Predictive Recipes with just a few button clicks. Any sized business can create complex automations across their whole tech stack which improves their engagement with no prior technical expertise by using recipes.

These recipes are the result of customer experience experts, partners and customer’s contributions to show the needs of growing businesses. The Recipes can be found in the Active Campaign platform and the open online marketplace which are used by a lot of customers including:

  • 1.5 million total recipes leveraged by customers to date.
  • 500 recipes now available in the Active Campaign Marketplace
  • Maintained over 200% yearly growth since May 2020 when it was launched
  • Increased recipe utilization since Predictive Recipes launched in November by 20% and is further expected to accelerate with this announcement

The benefits of automation are now being seen by Active Campaign customers including recipes shown on Black Friday, Cyber Monday and Small Business Saturday’s success. Active Campaign customers have also leveraged automations for weeks in preparation for these high volume sales days in various channels including Facebook Messenger, email, chat and SMS to gain Black Friday-like results for weeks instead of just 48 hours.

Recent Additions to ActiveCampaign’s automation recipes include:

  • Updating CRM pipeline when appointments are created and hosted
  • Multi-step holiday sales campaigns
  • Recognition and celebration of customers when they share feedback
  • Remarketing campaigns including shopping cart abandonment campaigns
  • Industry specific welcome series to educate prospective customers

According to Jason VandeBoom,founder and CEO of Active Campaign, “While managing the balance between human interaction and automation is critical in today’s fast-moving business landscape, leaders can not spend all their time designing these systems,” he also noted that “We are unique in our solution to this, recommending automations based on our experience, we are able to deliver on custom experience unlike any other tool available today.”

Himanshi Munshaw Luhar, the Director of FoodieTrails (a food travel company based in Australia) cited that, “Automation recipes have allowed me to re-engage with my audience. I was able to begin with simple recipes to start and move onto more complicated automations to better connect with my customers,” he also added “With our business coming to a standstill due to COVID-19, we were able to pivot and create a physical product paired with a virtual experience. Not only have we been able to create a new revenue stream, but Active Campaign has been key in delivering this with the user experience in mind.”

If you are an Active Campaign customer and want help optimising your system to reap the benefits of this powerful too, please don’t hesitate to get in touch with the parrots. We love all things marketing automation and are happy to give you strategic guidance or help you implementing your tactics.