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5 Predictions of Marketing Change in 2018

5 Predictions of Marketing Change in 2018

Reaching your target audience through a content-cluttered landscape – and their ad blockers – will be harder than ever in 2018. Fortunately, new technologies and tactics are on the rise. When you work in marketing, you are getting used to change. This world of...
CFO and CMO: A Likely Collaboration?

CFO and CMO: A Likely Collaboration?

Within the C-Suite exist two of the great pillars of corporate success—the CFO (Chief Financial Officer) and the CMO (Chief Marketing Officer). Traditionally the CFO has been perceived as the somewhat more conservative ‘older brother’ to his counterpart the CMO; the...